Imagine if your sales team could get a real-time Slack message the moment a qualified lead submits a form—without anyone lifting a finger.

That’s exactly what you’ll learn in this guide: how to use Zapier Webhooks to send automated Slack messages as soon as a lead comes in from QuickGen AI. We’ll also show you how to filter high-intent leads to route them to the right sales reps, and how to apply this to other chat tools like Microsoft Teams or Discord.

Let’s dive in!

What You’ll Need

1. A QuickGen AI lead magnet

2. A Zapier account

3. A Slack account (or Microsoft Teams, Discord, WhatsApp and more)

4. 15 minutes to set it up — no code needed

Step-by-Step: Send a Slack Message from a Webhook

Step 1: Set Up Your QuickGen AI Lead Magnet

Make sure your QuickGen AI mini tool is live and embedded or shared wherever your leads land (landing pages, ads, link in bio, etc.).

Once your audience submits the form, QuickGen AI collects detailed insights—everything from their pain points to how urgently they need your service.

These data points are pure gold. And with webhooks, we can use them to spark powerful automations.

Step 2: Use a Webhook Trigger in Zapier

1. Head to Zapier and click "Create Zap."

2. Select Webhooks by Zapier as your trigger app.

3. Choose "Catch Hook" as the event.

4. Zapier will generate a unique webhook URL—copy this.

Step 3: Connect the Webhook in QuickGen AI

In your QuickGen AI form settings:

1. Locate the webhook or integration section.

2. Paste in your Zapier webhook URL.

3. Ensure the data payload includes all relevant form fields (e.g., email, use case, urgency level, etc.).

4. Save and publish your mini tool.

Now, whenever someone submits your form, the data gets sent to Zapier in real time.

Step 4: Send a Slack Message

Back in your Zap:

1. Add an action step with Slack.

2. Choose "Send Channel Message."

3. Connect your Slack account.

4. Pick the right channel (e.g., #inbound-leads).

5. Customize your message:

You can even give your bot a name and emoji. Then hit Test & Review to confirm everything works.

Step 5: Filter High-Intent Leads to Alert the Right Sales Rep

Want to route high-intent leads to different Slack channels or assign them to reps? Just add a Filter step in Zapier:

1. Add a "Filter" action after the webhook step.

2. Set up a rule like:

   • urgency_level → (Text) → contains → "ASAP" or "Now"

3. Then route these leads to a dedicated Slack channel (e.g., #hot-leads) or even DM a sales rep directly.

You can repeat this for different buyer profiles:

• Marketing Manager → goes to @sarah

• CEO → goes to @alex

This ensures your top leads never get missed and always reach the right person fast.

Bonus: Works with More Than Just Slack

Not using Slack? No problem. Zapier supports a wide range of real-time chat tools. You can use the same webhook method to:

• 🟦 Send lead alerts to Microsoft Teams

• 🟣 Drop updates into Discord

• 💬 Or even trigger a WhatsApp Business message (with a Twilio or 360Dialog connection)

Wherever your sales team lives, you can be sure they’re in the loop immediately.

Recap: From Lead to Slack in Seconds

QuickGen AI helps you attract leads with interactive mini tools. Now, using Zapier and webhooks, you can:

• Send real-time alerts to Slack (or other chat apps)

• Personalize messages with lead data

• Filter and route high-intent leads to the right reps

This workflow gives your sales team an edge—and helps you close faster.

Ready to Automate Your Sales Notifications?

👉 Start by creating your first AI-powered lead magnet with QuickGen AI.
👉 Then follow this guide to connect your leads to Slack (or anywhere your team works).
👉 Speed + personalization = conversion.

Let us know if you'd like a pre-built Zapier template—we're happy to help!